Sheldon Bernard is the founder of A440 Management LLC, a firm specializing in handling special situations and complex decisions. With over a decade and a half of experience assisting Fortune 100 boards and executive teams, he is a strong advocate for the utilization of Bayesian methods in strategic problem-solving. Sheldon has managed large projects in special situations, R&D, and corporate strategy, among others. He leads the Society of Decision Professionals’ Knowledge Sharing Council and holds several business qualifications, including an MBA from UNC Chapel Hill and the Strategic Decision & Risk Management certificate from Stanford.